Plenty of plumbers, electricians, builders and decorators run busy businesses on word of mouth. So why bother with a website? Because even a personal recommendation usually ends with the customer searching for you online before they pick up the phone.
7 reasons tradespeople need a website
- Customers check you before they call. A professional site reassures them they’re dealing with a real, established business.
- You show up on Google. People search for things like “electrician near me” or “boiler repair” in your town. Without a website, it’s much harder to appear.
- Your work sells itself. A gallery of finished jobs is more convincing than any advert.
- Fewer time-wasting calls. Listing your services, areas covered and how you work answers common questions before they ring.
- Quote requests come in while you’re on a job. A simple form means you don’t miss enquiries when you can’t answer the phone.
- It works alongside Facebook and directories. Social media and listing sites are useful, but you don’t control them. Your website is yours.
- It helps you charge what you’re worth. Looking professional online makes it easier to win better-paid work.
What to include on a trades website
- A clear headline saying what you do and where, e.g. “Plumbing and heating engineer in Leeds”.
- Your phone number at the top of every page, tappable on a mobile.
- A list of services, each with a short description.
- The towns and areas you cover.
- Photos of real jobs, with before-and-after shots if you have them.
- Reviews or testimonials from customers.
- Any accreditations, such as Gas Safe registration or trade association membership.
- A short quote request form.
Keep it simple
You don’t need a huge website. Five well-written pages that load quickly on a phone will do more for you than a complicated site nobody can find. Read our small business website checklist for the essentials.
Websites for trades from £80 a month
We build websites for tradespeople with project galleries, quote request forms and service area pages, on monthly plans with no setup fee. Tell us about your business and we’ll show you what we’d build.
